First released on

Dive Brief:

• Puma debuted its first-ever metaverse experience, Black Station, which includes NFTs that can be retrieved for limited-edition physical tennis shoes, according to a news release. The experience becomes part of the sporting activities brand name’s “Futrograde” program throughout New York Fashion Week.
• Black Station consists of an electronic entrance hall room with 3 websites. The very first 2 sites come currently and also introduce the Nitro NFRNO as well as Nitro Fastroid tennis shoes which are connected to the brand name’s current NFT Nitropass mint. Customers that produced a Nitropass can get 2 NFTs, one linked to physical items and also one to a customized experience. Complying with the Futrograde program, minters can shed their product-claimed NFT and also insurance claim physical tennis shoes.
• The 3rd website acts as the access indicate the electronic NYFW metaverse style reveal where site visitors can watch an electronic adjustment of the program as well as connect with the collection’s items. The experience talks with just how brand names are linking in-person occasions with electronic ones by means of the arising metaverse.

Dive Insight:

Puma is the most up to date brand name in the retail style area to accept the metaverse as well as associated innovations. The Black Station experience web links electronic style to physical items by means of an NFT, showcasing a manner in which brand names c