Old Navy Licenses BAYC NFT For Latest T-Shirt Release - HYPEBEAST

Old Navy Licenses BAYC NFT For Latest T-Shirt Release – HYPEBEAST

On Friday, garments brand name Old Navy disclosed a partnership with Bored Ape Yacht Club (BAYC), illustrating an additional industry-wide application of NFT copyright (IP) licensing in between a significant apparel brand name and also the preferred NFT task.

The gender-neutral tee shirt, which has a $1999 USD cost, shows BAYC #7285 as well as can be found in a heather grey shade described by the brand name as “Bored Ape.” The short-sleeved rib-knit team neck is made from 100% cotton as well as includes a Bored Ape visuals throughout the upper body.

The item is readily available online with Old Navy’s moms and dad firm, Gap.

? @OLDnavy x @BoredApeYC

h/t @katelin_cruse pic.twitter.com/5V8WYjPkgT

— AlexisOhanian7 7 6 (@alexisohanian) July 15, 2022

This most current partnership includes an additional brand-building workout on private Ape licensing while pressing Old Navy to remain appropriate in the cross