NFTs Boost The Market Capitalization Of Disney To $257 Billion – CryptoNewsZ
Disney, founded in 1923, is well known for its entertainment offerings like characters and theme parks. It was established collectively by Walt Disney and Roy Disney as an entertainment and media company. Little were they aware of the empire that it was going to become in the years to come. For instance, it later ventured into television shows, music, and books, not necessarily in the sequence of events.
NFTs, short for non-fungible tokens, is something that has totally changed the game for Disney now. The company continues to celebrate its brilliance in storytelling and entertainment experience. Fortunately, that is happening with the objective of reaching more people around the world.
Disney has, therefore, ventured into the segment of making its characters and storytelling available to the world through the NFT industry. This may be credited to Bob Iger, the Chief Executive Officer of Disney, who has always blacked innovation in the company.
Bob Iger has seen Disney expand its content offering by acquiring Marvel Entertainment, 21st Century Fox, and Lucasfilm. The market capitalization has risen from $48 billion to $257 billion under the leadership of Bob Iger.
However, there is a new industry that Disney is looking to explore. Bon has recently