Ja Rule & & Herb Rice Launch ‘Next Level’ Black Is Beautiful NFT Collection To Benefit HBCUs: ‘I See Myself In This Art’ – Billboard
Ja Rule as well as Herb Rice, long time close friends and also company companions, have actually co-founded The Painted House and also released its inaugural NFT collection, Black Is Beautiful, with a philanthropic part straight profiting traditionally Black institution of higher learnings (HBCUs).
” The Painted House is an interest of Ja as well as I,” Rice informs Billboard of the brand-new endeavor in cooperation with NFT launch pad system, House of. “We got in the Web3 NFT room a year ago after going to the yearly NFT NYC for the very first time. It was cozy as well as social, however there were no individuals of shade. We wished to bring even more individuals of shade right into the room– so we developed a financial investment team called the Brotherhood Dow, for individuals that intended to begin dealing NFTs, in a comfy setup of friends and family spending as well as learning more about Web3 as well as cryptocurrency … we intended to sync that with obtaining much more Black creatives right into the Web3 area.”
Rice states after reconnecting with House of First owner Zeev Klein, he as well as Billboard Hot 100 chart-topper Ja Rule “concurred it was an impressive suggestion, as well as introduced The Painted House.”
Among the arising Black musicians that compose The Painted House is Nick Davis, that produced the launching collection, Black Is Beautiful– which has 1,000 one-of-one collectible NFTs that display deepness of feeling, belief, design and also durability while accepting popular culture in some jobs. Having actually currently offered “80 percent of the collection,” per Ja Rule, The Painted House will certainly give away 10 percent of main sales of the inaugural collection to 5 HBCUs: Jackson State University, Morgan State University, Hampton University, Spelman College as well as Morehouse College.
” We desire this new endeavor to enlighten individuals of shade on NFTs, cryptocurrency, blockchain as well as the entire area,” Ja Rule informs Billboard “The Painted House resembles our infant, as well as our means of presenting musicians of shade right into the NFT world. It’s hard to produce generative art like NFTs since you need to discuss why one could be much more uncommon than the various other by having a particular quality– like lasers, which is special to NFTs– whereas developing [traditional] art is commonly a sensation or interest you have.”
And talking particularly on Black Is Beautiful, he information, “What we made with Nick’s job is following degree. It’s type of uncommon for musicians to do one-of-ones, so we tackled that obstacle. This is what our Painted House has to do with, as well as where we’re gon na hang our hat on involving, represen