Ja Rule & & Herb Rice Launch ‘Next Level’ Black Is Beautiful NFT Collection To Benefit HBCUs – HBCU Buzz
Ja Rule has actually currently vowed a section of his NFT sales to HBCUs, yet a brand-new collaboration with his long time buddy is taking it even more. Discover more in the tale from Darlene Aderoju at Billboard.
” We desire this brand-new endeavor to inform individuals of shade on NFTs, cryptocurrency, blockchain and also the entire room,” Ja Rule informs Billboard.
Ja Rule and also Herb Rice, long time good friends and also organization companions, have actually co-founded The Painted House and also released its inaugural NFT collection, Black Is Beautiful, with a philanthropic part straight profiting traditionally Black institution of higher learnings (HBCUs).
” The Painted House is an interest of Ja as well as I,” Rice informs Billboard of the brand-new endeavor in cooperation with NFT launch pad system, House of. “We got in the Web3 NFT area a year ago after participating in the yearly NFT NYC for the very first time. It was cozy as well as social, however there were no individuals of shade. We wished to bring even more individuals of shade right into the room– so we developed a financial investment team called the Brotherhood Dow, for individuals that wished to begin dealing NFTs, in a comfy setup of friends and family spending as well as discovering Web3 and also cryptocurrency … we wished to sync that with obtaining much more Black creatives right into the Web3 area.”
Rice claims after reconnecting with House of First creator Zeev Klein, he as well as Billboard Hot 100 chart-topper Ja Rule “concurred it was an impressive suggestion, as well as released The Painted House.”
Among the arising Black musicians that comprise The Painted House is Nick Davis, that produced the launching collection, Black Is Beautiful– which consists of 1,000 one-of-one collectible NFTs that display deepness of feeling, belief, design and also durability while welcoming popular culture in some jobs. Having actually currently offered “80 percent of the collection,” per Ja Rule, The Painted House will certainly contribute 10 percent of key sales of the inaugural collection to 5 HBCUs: Jackson State University, Morgan State University, Hampton University, Spelman College and also Morehouse College.
” We desire this all new endeavor to inform individuals of shade on NFTs, cryptocurrency, blockchain and also the entire room,” Ja Rule informs Billboard “The Painted House resembles our infant, as well as our means of presenting musicians of shade right into the NFT world. It’s challenging to develop generative art like NFTs due to the fact that you need to clarify why one could be much more uncommon than the various other by having a particular attribute– like lasers, which is special to NFTs– whereas producing [traditional] art is commonly a sensation or interest you have.”
And talking particularly on Black Is Beautiful, he information, “What we performed with Nick’s job is following degree. It’s type of uncommon for musicians to do one-of-ones, so we tackled th