How NFTs Could Save The Planet - Newsweek

How NFTs Could Save The Planet – Newsweek

A project in Ghana hopes to plant in excess of 240,000 trees on 200 hectares of jungle in an effort to create a three-tiered canopy of forestry that will generate funding from the carbon in the atmosphere it captures.

Ecomint, the U.K.-based company spearheading the venture, wants to harness the power of free-market capitalism to create an economically viable environmental project that ultimately funds itself.

This isn’t a new idea, but the novelty of its Angry Teenagers project is that the initial investment needed to plant the trees will come from selling non-fungible tokens (NFTs)—an unregulated and often risky crypto investment.

NFTs have been a fad among millennials in recent years, and could be considered the modern equivalent of collecting trading cards. They represent a provably unique bit of code, which means the holder knows that it can’t be replicated and therefore stolen. To create some tangibility, NFTs are represented with supposedly unique artworks (though a picture is a lot easier to copy than encrypted code).

Planet
An area of Ghanaian jungle cleared for rice crops being inspected by the rewilding volunteers. In inset, an example of an Angry Teenager artwork. Ecomint

Like collectibles, their value comes from their uniqueness—if someone else wants it, they have to pay what the seller wants for it—but at the end of the day, they are just code, and this intangibility makes for a very volatile market, one that crashed last year, culminating in the bankruptcy of crypto exchange FTX in November.

So it would be understandable to hold some skepticism toward the idea of NFTs being used as a stable investment stream for a project that is estimated to require about $1 million.

“Essentially, the crypto market evaporated,” said Ben Whately, co-founder and CEO of Ecomint. “With the FTX move, there were no more sales from there. So what we did was move to selling to companies and selling entirely credit cards so people don’t have to interact with owning cryptocurrency in any way.”

The company’s model attempts to make the investment more accountable than other crypto assets. Their NFTs will be assigned to a specific square of land in Ghana, and the money from it used to plant trees on that land. Whately clarified that the money will go into an overall pot for the entire project, but investors will receive progress updates on their patch.

Further funds can be unlocked only when the investor agrees that project milestones have been reached through satellite and on-the-ground images. When the forest starts producing carbon credits, investors will be able to decide what projects those returns are funneled into.

But are the NFTs a necessary part of this, or just a gimmick to get young investors excited? Could the same be done without them?

Rewilding volunteers traipse through ghanaian bush
Volunteers in Ghana traipse through bush to plot out the land they will be rewilding in August. Solomon Yamoah, a teacher from Ghana, said that five decades ago, what is now grassland was thick with trees. Aleks Phillips/Newsweek

“On the most basic level, it’s not [needed] really,” Whately responds. But he argues that the Angry Teenager artwork aims to “make doing the right thing for the climate cool and edgy, and exciting and fun.”

He added that the direct investment in a specific plot for people “who give a st, that’s enough. But the vast majority of the public are at this point where green stuff kind of bores them, and green branding, pictures of trees—it’s like, ‘oh God, you hippy bores. I just don’t want to know anything about it.’ It just switches people off.”

Each patch of land costs about $200 to redevelop, Whately said, which will end up planting around 46 trees. So far, Ecomint has raised $15,000 to 20,000—less than the “pipeline of buyers” willing to invest the first $100,000 in August, but enough to plant the first 3 hectares, and it has found that small companies are making up 75 percent of interest.

Solomon Yamoah rewilding Ghana
Solomon Yamoah, a teacher from Ghana’s capital, Accra, is in charge of actually planting the trees. He said he wants to create a natural “paradise.” Synd Forest Restoration Project

“Big companies, like BrewDog, they can go out and buy a big chunk of land in Scotland and plant trees on it,” he said. “But if you’re a small company that still cares about climate change[…]it’s a lot of money.”

The man in charge of actually planting the trees is Solomon Yamoah, a teacher from Ghana’s capital, Accra, and his group of youth volunteers.

“Globally, people see or feel how disaster devastates people,” he told me, referencing how the coronavirus pandemic made even those in the most developed of economies “extremely vulnerable.” He cites a local saying that “we don’t inherit the land, but we borrow it for our future generations,” adding, “We have to be conscious to put it in a much better state than we came to meet it.”

Volunteers bogged down in rainwater Ghana
The volunteers get bogged down on a bike-powered truck on their way to Ensnonyame-ye after heavy rain. Aleks Phillips/Newsweek

Yamoah and his team have an unquestionable dedication to the project. Anyone willing to drive four hours to a town from Accra, to then drive 45 minutes to a village to get into the back of a bike-powered truck to then drive another hour down a mud track to another village of 650 people, to get permission from the local chief to drive another 45 minutes into the Ghanaian jungle, has some serious commitment. Trust me: I was right alongside them when I visited in August.

But it is all worth it to create a “paradise,” Yamoah said. Land clearance has begun and saplings are in a tree nursery, ready to be planted in March, due to the swathes of c