Bennet NFT Club: The First Loyalty Project Of A Company In The Large … – The Cryptonomist
Milan, 16 January 2023 – The Bennet NFT Club, the first loyalty project created by a company in the large-scale retail sector based on blockchain technology and Non Fungible tokens, has been officially launched. A system entirely made in Italy by Smiling, a Milan-based Innovation Company specializing in blockchain for marketing.
Who the Bennet NFT Club is aimed at
Bennet NFT Club is a loyalty platform dedicated to tech-savvy customers of any age, with a special focus on millennials and “customers of the future” who will drive new buying trends, with new and experimental initiatives.
This is an initiative that has no precedent in Italy in the retail sector, and very few internationally, and is part of a trend of extremely innovative Web 3.0 / Blockchain projects pioneered today only by multinationals active in the world of sports and entertainment.
From Bennet’s headquarters they stated:
“We are very proud of our loyalty project based on a community token created thanks to blockchain and NFT technology, which is already enjoying considerable success. The Bennet NFT Club was announced in December 2022 in a teaser phase with a landing page on the Bennet.com eCommerce website, and in just a few weeks, the number of registrants exceeds the NFTs available for this first launch phase (2,700 in total). Bennet invested in this project first to experiment, but the first response from the public is extremely encouraging. We are curious to enter the future (digital and blockchain) together with our customers and very motivated to add a new stage in that development path that has made our company a reference point for digital innovation in Italy and abroad.”
How the Bennet NFT Club works: packages available
The Bennet NFT Club is an initiative open to everyone, both registered customers (there are more than 2 million in Italy) and non-members: anyone can access the dedicated web page https://nft.bennet.com/ and sign up by providing their personal data and connecting their blockchain wallet (MetaMask or others).
The user is offered three collections of Non-Fungible Tokens for a total of 2,700 different digital objects offered, whose basic design takes its cue from Bennet’s new shopping bags made by IED-Istituto Europeo di Design in 2022 (https://www.bennet.com/shopper-bennet-ied).
The three NFTs by Bennet collections have three different cost ranges and, correspondingly, three different benefit packages, and all offer the chance to participate in a contest that is unprecedented to date: the prizes up for grabs are in fact six listed NFTs, minted on the blockchain by leading brands such as Gucci, Nike, Adidas, and The Sandbox (one of the most well-known metaverse).
The packages currently available to access the Bennet NFT Club today are:
- NFT Platinum, costing 30 euros including the following benefits:
- 25 euros in shopping vouchers at any Bennet supermarket,
- An exclusive NFT from the new Bennet Shopper Collection in collaboration with IED Milano,
- The New Bennet Shopping bag 2023 designed by IED,
- the chance to enter the contest for the drawing of an NFT from The Sandbox, worth €1,900, and an NFT “RTFKT x Nike Dunk Genesis HMN Cryptokicks,” worth €970.
- NFT Gold, at a cost of 25 euros including the following benefits:
- 20 euro shopping vouchers at any Bennet supermarket.
- An exclusive NFT from the new Bennet Shopper Collection in collaboration with IED Milano,
- The New Bennet Shopping bag 2023 designed by IED,
- the chance to enter the contest for the drawing of two NFTs from the 10 KTF Gucci Grail line, one worth €960 the other worth €810.
- NFT Silver, at a cost of 20 euros including the following benefits:
- 15 euro shopping vouchers at any Bennet supermarket,
- An exclusive NFT from the new Bennet Shopper Collection in collaboration with IED Milano.
- The New Bennet Shopping bag 2023 designed by IED,
- the chance to participate in the contest for the drawing of an NFT “RTFKT x Nike Dunk Genesis HMN Cryptokicks” worth €740 and an NFT from the “Adidas Originals” line worth €700.
With this innovative loyalty project, Bennet begins a multi-stage journey that aims to guarantee its customers new services and exclusive benefits through the different kind of interaction between the physical and virtual worlds made available by the metaverse. An interaction that will also take different forms with respect to the brand and bring added value for the customer and the community. By 2026, Gartner forecasts say that 25% of the populat