Adding An NFT Angle To SOCIAL - ETHospitality

Adding An NFT Angle To SOCIAL – ETHospitality

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 (L to R) Riyaaz Amlani, founder and MD of Impresario Handmade Restaurants with Mayank Bhatt, his CEO at the BEL Road SOCIAL which launched in Bengaluru on Friday, January 13, 2023.
(L to R) Riyaaz Amlani, founder and MD of Impresario Handmade Restaurants with Mayank Bhatt, his CEO at the BEL Road SOCIAL which launched in Bengaluru on Friday, January 13, 2023.

Impresario Handmade Restaurants launched a new outlet of Social in Bengaluru on Friday—this time with an NFT angle and ET HospitalityWorld caught up with Mayank Bhatt, the CEO of the company, about the launch and their plans with the highly successful SOCIAL brand.

The new BEL Road SOCIAL in Bengaluru was termed as a ‘cybersocial’ in the literature and invite leading up with the launch and we began by asking Bhatt about what was different in this new alliteration of an already popular restaurant vertical.

“The first SOCIAL opened in Bengaluru Church Street in 2014, about nine years ago, and that started out as what we called an ‘artlet’, where young artists could showcase their work. This outlet is