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Kawaii– a Japanese word about equating to “cuteness”– has actually seeded the globe with Japan’s viral-friendly visual. As well as, a minimum of in the U.S., it goes back to when Pokémon initial broadcast on television collections worldwide, in the late 90 s. However, going also better back to the 1970 s, we likewise saw the birth of among one of the most long-lasting social exports– and also kawaii symbols– of the East Asian island country: Hello Kitty

On August 25, Japanese heritage brand name Sanrio– best recognized for personalities like Aggretsuko, and also naturally, Hello Kitty— are partnering with RECUR to send out the anime feline on “a trip worldwide” as well as right into Web3, according to a current news release. Beginning this online globe trip is the launch of the Hello Kitty as well as Friends NFT collection, including 10,000 PFP NFTs of Hello Kitty and also 5 of her pals.

Enhancing the Hello Kitty follower experience

RECUR is familiar with supplying long time followers of tradition franchise business with NFT-driven experiences. The Hello Kitty statement comes simply days after the launch of RECUR’s partnered collection with Nickelodeon.